A decade turning fuzzy problems into commercial outcomes — across health, fintech, mobility and AI, from 0→1 startups to a $490M enterprise P&L. I lead the strategy, then go build the prototype to prove it.
A few I'm proud of.
A stores-first omnichannel retailer where digital was ~12% of revenue and treated as a brochure, not a channel customers actually transacted on.
A clinical insight and an idea — but no product, no audience, and stigma as the core barrier to people ever engaging.
An AI ad-generation platform aimed at large brands — a small TAM, slow time-to-value, and weak adoption.
Also shaped product for Zoox, Lexus, Scrypt and the University of Newcastle.
Ten years of strategy, discovery and team leadership taught me to spot the right problem. The newer part is that I can go and build a working answer myself — AI prototypes, RAG systems, agentic engineering — instead of waiting a quarter to find out if the idea holds. It makes my strategy sharper, my estimates honest, and my teams faster.
Built a pilot that generates campaign assets in-house. If rolled out, it removes a six-figure dependency on external creative agencies.
Stood up a working site and an AI patient-therapist matching engine — a RAG chatbot plus bespoke matching logic — for a brand-new business line.
Hand-coded, no template, no page builder. The thing you're reading is the proof.
An interactive rebuild of the 0→1 product that became Australia's Biggest Mental Health Check-in.
Built by hand + AI · Try it →An interactive beat maker. Tap a pattern, hit play.
Built with AITest your reflexes against the clock.
Built with AIStrong opinions, loosely held. I'm comfortable forming a clear point of view from incomplete data and operating in the grey — then updating fast as evidence sharpens the picture. Conviction and curiosity, not one or the other.
People commit to decisions they can see the reasoning behind. I make the why visible — the customer, the data, the trade-off — so a team aligns through understanding, not compliance.
Decide what matters and cut the rest. A team that knows the one thing it's optimising for moves faster than one hedging ten. Define success early, prioritise ruthlessly, and the path gets obvious.
The elegant solutions to hard problems rarely live in one head — they come from diverse people under a shared mission, challenged safely. I build that, then get out of the way.
I came into product from two directions. Years managing information systems in resources and construction taught me — from the inside — what good and bad software actually feels like to use. I became the person who knew the systems best, and the one who noticed where they quietly failed people. Alongside that, a psychology degree gave me the other half of the picture: how people really decide. Product is where those two threads meet — building systems that work the way people actually think. A decade in, that's still the job; lately it's sharpened toward growth and commercial outcomes.
Ian has a rare ability to translate a bold vision into a clear, omnichannel roadmap — and then deliver it. He brought real ambition and clarity to our digital strategy, worked seamlessly across the business to secure funding and priorities, and led his team through genuine uncertainty to record results. Curious, strategic and always focused on continuous improvement — I'd recommend him for a product leadership role without hesitation.
Whip-smart thinking and a calming presence on any team he joins. From high-level product planning to down-in-the-weeds wireframing, Ian's been the definition of a safe pair of hands — and brought warmth and energy to our agency too.
Ian has the ability to predict client needs ahead of time and deliver when required. Under pressure, he knows the right thing to say and do to reassure the client and bring clarity to the team. Our projects succeeded in large part due to his thoughtful, collaborative leadership.
I've spent more than a decade at the intersection of customer, technology and business — across health, fintech, mobility and AI, from scrappy startups to a $490M enterprise. My background in software and psychology is the unfair advantage: I read behaviour, motivation and bias as fluently as I read a funnel, which is why the products I work on tend to feel obvious once they ship.
What sets me apart is range. I can set a strategy a board will fund, then open an editor and build the prototype that proves it. I'm a generalist by design — equally at home in a roadmap, a research session, or a codebase.
Outside the screen I'm a dad and husband on the NSW coast. I'm into cold water, breathwork, bushcraft and sustainable food. I spent seven years as a lived-experience educator with Beyond Blue and mentored Indigenous students through AIME — both taught me more about people than any framework has.

Always up for a good conversation about product, data and AI.
Open to senior / lead product roles. I also take selective fractional product work.